Financial services firm updates name as it looks to the future

JVL Associates, a full-service financial services firm has changed its name to JVL Wealth Strategies. In addition to the name change, JVL Wealth Strategies has updated its logo and website.

“For more than 25 years, we have helped families make smart financial decisions,” said Jerry VanderLugt, founder and principal of JVL Wealth Strategies. “As we look forward to the next 25 years, we’ve updated our name to better reflect our services, our core principles and ongoing commitment to sound strategic planning.”

The six-sided hexagon in the new JVL Wealth Strategies logo represents the firm’s six core values: trust, competence, strategy, service, respect and independence.

As a locally owned, independent business with no affiliation with any products or sales organization, JVL Wealth Strategies serves as fiduciaries for its clients.

“We walk alongside our families in every step of their financial journey,” VanderLugt said. “Our team works closely with attorneys, CPA and other professionals to make sure that all of our client’s finances are being directed toward the goals that they’ve established.”

JVL Wealth Strategies serves family-owned businesses, professionals and executives and people experiencing major life events like preparing for retirement, receiving an inheritance, going through a divorce or coping with life after losing a loved one.

The firm specializes in a complete approach to service, including financial planning, investment advisory and wealth management.

JVL Wealth Strategies worked with public relations agency COM 616 on the project.